Maybe SEO campaigns will be a thing of the past

The majority of those using search engines won't look beyond the first results page to find what they're looking for, so improving the visibility of your website matters. It's hard to get featured as a guest contributor until you've built up some credibility, so one of the best places to …

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You may be asked about metrics in your marketing interview

Messages travel to audiences through various transmission devices. Do you click on sites that are not on the first page? When you do this, you aren't showing Google the breadth or depth of your knowledge, and you aren't improving the authority of your site for that query. I'm not a …

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