For a good rule of thumb, keep headers about the same length as your title tags (70 characters or less). Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post …

Compared to head keywords, they offer fast-paced gains, but a lower long-term payoff (assuming you invest sufficiently in the basic keywords). Image optimization creates many advantages such as better user experience, faster page load times, and additional ranking opportunities. And, it's becoming an increasingly more important role. You can brainstorm …

The majority of those using search engines won't look beyond the first results page to find what they're looking for, so improving the visibility of your website matters. It's hard to get featured as a guest contributor until you've built up some credibility, so one of the best places to …

Messages travel to audiences through various transmission devices. Do you click on sites that are not on the first page? When you do this, you aren't showing Google the breadth or depth of your knowledge, and you aren't improving the authority of your site for that query. I'm not a …

Couple amazing content with timelessness, and you start to see the value of evergreen. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. SEO is …

Another form of buzz marketing, stealth marketing, applies In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. Although pay-per-click marketing can provide great results, there is still a general …