Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. A marketing firm (the reseller/client) will sell link building services or …

The higher a website appears on search engine results pages, the more users will visit the site. Backlinks are the foundation of Google's algorithm for determining a site's page rank. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term "penalty" to scare …