Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Your best bet is to review sources of SEO news and information, and review the data provided by the experts there. Maybe you’re stocking …

Taking it a step further, assessing what's currently trending in terms of topics, and basing your meta description's phrasing on that can help nail down what may be best for your brand. Coming up with great content is important to the longevity of any website, but finding the right "hot …

But really, this is nothing new. They're therefore considered to be "thin". Have you ever tried to buy artisan antique rocking horses round here? Review Computing should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. There's …

The world of search marketing (SEM) has evolved a lot in the years since its outset. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Make the content flow …

The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update …

Consumers pay greater attention to ads using fear and are more likely to process the information conveyed, which makes it possible to accomplish an advertisement's main objective. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Keep track of how many times …